The Oatmeal Started a Kickstarter… then this Happened

By Alicia Busick | TDL
January 21st, 2015


LOS ANGELES – Sensational online comic artist Matthew Inman, creator of The Oatmeal, recently paired up with Elan Lee (Xbox, ARGs) and Shane Small (Xbox, Marvel) to create a new comic card game dubbed “a highly strategic kitty-powered version of Russian Roulette.” The game, Exploding Kittens, possibly set an all time record for Kickstarter; in 8 minutes the crowdfunding project reached its $10,000 goal. In an hour, $100,000. In less than one entire day the site had reached over 10,000% of the original goal and the number is still steadily rising. As of now the site shows $1.6 million dollars in funds raised. Update: With 14 days still in the campaign, The Oatmeal courtesy of Elan Lee (running the campaign) has set an all time record on Kickstarter. They have currently raised a whooping $5,366,724!



The game is a multiplayer card game that is an elimination tactic and battle of strategy. The cards include a ‘Portable Cheetah Posterior’ card to skip a turn, attack card of the ‘Thousand Year Old Back Hair’ and the dreaded ‘Exploding Kitten’. Receiving the combusting feline means the player is out of the game, the more you play the greater than chance of losing. You can stop the furry fireballs with the Defuse card; ‘Laser Pointer’ or ‘Catnip’ card.  The game states it is rated for 7 years old and up but also has an adult version for sale. To fulfill orders, the team of designers has also partnered with the popular game, Cards Against Humanity, that holds over $12 mil in sales.



The Oatmeal comic boasts a loyal fan base of over 3 million on Facebook alone. Inman’s subject matter for his comics ranges from current affairs, grammar, tech and even yes, cats. Many readers reply with quip remarks and entertaining memes in the comments to his timely and insatiable comedic posts. One comic, along with a story line, depicted his trip to Google’s headquarters and his experience riding in their automated self-driving cars.  With the mastermind comedic genius of Inman, collaborative designers like Lee and Small, Cards against Humanity and beta testers like “Where the Hell is Matt?” is the world ready for detonating kitties? I believe the words are “Check please!” with 5 zeroes presumably…