By Chris DesOrmeaux | TDL | May 4, 2015
With California producing some of the greatest reggae, pop/punk, hip hop infused groups the world has ever heard of; Dirty Heads is a common name in this genre. Only a couple hours after stepping off a jet in Las Vegas, Jared Watson, AKA Dirty J, took my phone call and answered some questions for me.
Dirty Heads are nothing new to the laid back, feel good reggae rock fusion scene. To understand where they came from and where they are heading, Dirty J explained how their newest album pushed them to step out of the box they’ve been in. Their songs tell a personal story of their lives. They have teamed up with other great artists such as Rome (Sublime), Matisyahu, and Slash to bring their stories to their fans. The music off of their albums is translated into a live party when they get on stage. The energy level remains high through their rocky, edgy, reggae songs right up unto when they break it down and chill with their crowd.
Our goal is for everybody to just have the time of their lives. Forget about everything else…
What have you seen change in the music industry from your early years to where you’re at now?
Dirty J: Right when we got into the music industry Napster came out. We got on to Warner Brothers. We thought “Oh my gosh, we got on to a huge major label. We are gonna be the best. We are gonna be Rockstars!” When online downloading came into the scene, Warner Brothers were like “we can’t really do anything with new bands right now. We are losing everything we have.” We are accepting of it, because it is the reality. People are going to download your music whether you like it or not. They are still trying to figure out how to make it work. I really think it is going to go to streaming, completely. There are people that think it’s ok to download music, but it’s not ok to download movies. They spend hundreds of millions of dollars and they need to make that money back. But music isn’t a big deal. To us though, the label isn’t just giving you hundreds of thousands of dollars to make an album, they are loaning you that money that you have to pay back. I think if you love a band you should support them and buy their music. If you just want one song that you heard on the radio, then that might get you to go to one of their shows and buy a shirt. We are basically just t-shirt salesmen right now. What’s realistic is that people are going to download music. So we make sure our show is crushing and we are out touring and being with our fans and connecting with them so we can have a long career. That’s what the animal [music industry] is now. I think what it is about is at the end of the day if you get to do what you love then fuck everything else, fuck the money. (Continued)